…”Bringing out the best of teams and executives is not a destination, it is a continuous work that by applying all our experiences and resources into the daily activities, help us ensure the creation and improvement of their capabilities, until the point of reaching a high performing level”…
ABOUT ME
I am Enrique Lopez, Senior Executive with over 25 years in Commercial Leadership and Business Development areas, leveraging experience in Revenue Growth Management, Sales Force Capabilities Development, Trade & Shopper Marketing, Integrated Marketing Campaigns, Customer Management, Franchise Leadership, Strategic Planning and Operations.
Even when my expertise was acquired at the Food and Beverage Industry, I have been able to apply these processes to most of Commercial and Sales related Industries. Strong International & Multicultural background with expertise across 4 Continents to include North & South America, Europe, Africa and Middle East. Born in Mexico, native Spanish, fluent in English language.
Business Development
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Revenue Growth Management
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Portfolio Design & Optimization
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Market Opportunity Mapping
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Channels Segmentation
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ROI, KBI’s and Metrics Setting
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Digital Transformation Processes
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E-Commerce Management
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Training to Business Development / Revenue Growth Executives and Managers
Customer & Franchise
Management Advisory
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Revenue Growth Management
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Portfolio Design & Optimization
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Category Management Advisory
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Market Opportunity Mapping
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Customer Service Fundamentals & Assessments
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Retail Categories Definition, Floor Planning, Product and Visual Merchandizing Mapping and Optimization.
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Training and Capability Building to Key Account Managers, Customer Service Executives, Specialized Channel Representatives
Shopper Marketing / Trade Marketing
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Strategic Shopping Process Definition
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Prioritizing Shopper Opportunities
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Execution Guidelines Definition by Markets/Channels/Segments
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Communication at Point Of Sale
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Merchandising On-Trade, Off-Trade, On-Line Guidelines
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Activating based on Product/Brand Role
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Execution Evaluation Standards and Metrics
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Training to Shopper/Trade Marketing Managers and Teams
Executive & Front-Line
Capabilities Development
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Revenue Growth Management
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Calling on Customers – Basics of a successful Sales representative
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Market Opportunity Mapping
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Value Proposition Articulation
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Negotiation with Customers
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Training to Business Development / Revenue Growth Executives and Managers
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Development and Application of Sales Force Effectiveness Programs
Executive Coaching
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Executive coaching
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Motivational Public Speaker
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Leadership Workshops
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Public speaking with the objective of inspiring and motivating the audience
PROFILE
COLLABORATIONS
